What global superstar Taylor Swift can teach us about rebranding

You might know her from catchy tunes like ‘Shake it Off’ and ‘The Man’, but besides being an award-winning singer-songwriter there is something Taylor Swift and her team are incredibly good at. Personal branding, and especially rebranding, aren’t terms that immediately come to mind when talking about an artist like Taylor Swift. However, it is…

Should your business be on TikTok?

TikTok is here and it’s not going away anytime soon. With 689 million monthly active users worldwide it is one of the biggest platforms of the year and full of potential clients for your brand. But is it right for your brand specifically? And how do you translate your brand’s identity on the short-form video…

Visual Branding: a step by step introduction

Creating a brand might be easier said than done. There are multiple elements you will have to keep in mind when first setting up your brand. How your company visualises itself is as important, if not more, as to how it operates. Every visual, from the logo you use on your website to the pictures…

Linde Swinkels

Branding is everywhere, from the milk carton you’re holding in the store to the shampoo bottle you use in the shower. Brand Watchers’ team of experts will try to answer all your branding questions. For when you’re setting up your brand for the first time or if you’re rebranding or even sub-branding. We’ll tell you…