In the present world where you have different kinds of media. You as an upcoming designer need to think about the future of the brands you will work for. The most noticeable of a brand is by far the logo. It defines what you are and what the world sees first. It would be a shame if your logo only fits on a flag. That is why you need to have an adaptive logo design that is both suited for print, websites, video, etc. The place you need to advertise does not always have your best interest in heart. A logo cannot always blend in with the background or with a noisy environment.
With different sizes of screen and new ways to advertise the “one size fits all” logo are becoming more and more outdated. This day an adaptive logo is less of a fad and it is becoming more of a necessity. Luckily if you start your creative process with an adaptive design in mind you will have the freedom to be responsive in the different environments it is going to be used.
The Premier league
A great example of a great adaptive logo design is the Premier League logo. It has the freedom to be used with different backgrounds and different sizes. You can try every weird environment on this logo and it will still be visually pleasant.
With an adaptive logo, you can be more and more creative. You can use your logo for animations or you can change the color to your desire. Also, your logo can leave parts out and still be recognized. You want your brand to be noticeable of course.
Centraal museum (Utrecht)
Another great use of an adaptive design is the creative possibilities. When your logo is as adaptive as the Centraal museum Utrecht you are even able to think outside the box. The logo can then be used outside the 2d screen or print. You are even able to use it as a signpost on the corner of a wall.
Stedelijk Museum (Amsterdam)
When you are creating a logo. It is obvious that you need to be creative, but it takes a small step to think outside the box. That is what the Stedelijk Museum did. They used their creative design of the adaptive logo to make different words. For example, they used their logo to imitate the properties of an escalator that is going downstairs.
But how do you make an adaptive logo?
It may look that you are never able to create a logo that is adaptive. It is even hard for seasoned designers. There are many ways to design. There is no right or wrong. But for you, there are some tips to help you in your creative process to create an adaptive logo design.
The key to a great adaptive logo is the simplicity of the logo. The simpler your design the more possibilities you can create for further adaptive logo designs. When you look at the illustration you see that the logo is based on is small, simple and very recognizable. When you take Nike as an example. You see that they use the recognizable checkmark that this brand uses for almost all of its products. From there you can expand and use it for possible bigger screens.
Keep on experimenting
When you design for different environments you need to be adaptive. Your future employer may want a logo that is recognizable in a busy urban area and underwater for example. That means you need to keep on experimenting. Experimenting can range from using different colors to using different fonts. When you are able to experiment you create more possibilities to satisfy your future employer.
Continue the creative process even when you think you are done
When you create art there are no right or wrongs only preferences. When you create an logo you need to be critical about your own designs.
Also in a society where the preferences of art changes almost as fast as the weather, it is essential to keep on adapting to current trends and to stay original in your own right.