Every webshop has a design. All of them differ from each other, but they are all the same in one two ways. All of them consist of behavioral design and all of them want to earn as much as possible.
Designers and marketers want to influence customers to let them make choices that benefits the company. That creates the question if customeres have a free will when it comes to purchasing products and services on sites. This is also appliable for others reasons why consumers visit websites. If you are a designer or marketer and you do not know what you design is ethical, you should read my new whitepaper about ethical behavioral design!