The power of the movie poster

Movie posters, an art form of its own, I would say. You might not, that is fine. But do know that movie posters are perfect examples of great marketing. When something in the media world is around for more than 100 years, it is unthinkable that it is still used. But that is absolutely not…

Creativity vs. Usability: creating a well-balanced design

Creativity is defined by the Cambridge Dictionary (2020) as “the ability to produce or use original and unusual ideas”. It is what sets you apart as a designer, and it is a part of your personality that you express through your designs. However, if you’re relying on your creativity only, it might get in the…

4 tips om als startup merkidentiteit te creëren op social media

Een beeld zegt meer dan duizend woorden. Het is niet voor niets dat Instagram, TikTok en YouTube heersend zijn in de wereld van social media. Een merk krijgt populariteit zodra mensen bij een bepaald woord of beeld aan dat specifieke merk denken. Neem als voorbeeld het woord cola, veel mensen zullen gelijk denken aan Coca-Cola….

How does experience design benefit the workplace?

As companies, we want our employees to feel comfortable, and we do not want them to leave. We need to make the work environment easier because this way, we will end up with better results. How do we make this possible? Employees are naturally stressed, with everything they have to do before, after, and during…

Gebruik jouw concurrenten voor het verbeteren van de UX

Eén van de kritische stappen bij de ontwikkeling van een nieuw product is de vraag waar je staat met de concurrentie. Concurrentieanalyse is een noodzakelijk onderdeel van het ontwerpproces om jouw bedrijven te helpen een waardevol inzicht te krijgen in de markt, het identificeren van sterke en zwakke punten in producten, en effectieve productstrategieën te…

How to choose the perfect colour for your design and not just a pretty one

Whether you are designing a website, poster or logo, choosing the right colours is of great importance for your design. Colour is a powerful communication tool and can be used to signal action, influence mood, and even influence physiological reactions (Verywellmind 2020). When you are able to choose the right colours for the right audience…

The Psychology Behind Design

As a junior digital designer of any kind, you mostly think of design as the colors, fonts and shapes you use to please the eye of the beholder. What you may not know, however, is that you can use basic psychology in your designs to trick the human mind into doing what you want. Design…

What romance novels can teach us about web design

Two subjects that seem to be completely unrelated to each other. One is modern, trendy, popular and in a constant spotlight, looking for renewal. The other one is more looked at with some form of discomfort or even with scorn and is called unrealistic. Initially different things that actually have a lot in common.  In…

Fonts are the key to a great advertisement

Every company wants its advertisement to stand out. Not every advertisement that looks the best, or is from a well-known company, will be the best. Sometimes the smaller companies with a lower budget are the ones to get noticed. Those companies put so much effort into the process, design, and little details of the advertisement…