“Personal branding: the benefits and best practices”

The development of digital technologies and social media has led personal branding to an entirely new level. We’re currently living in a time of unpredictability and with the competition fiercer than ever, you have to get more creative with personal branding. I will tell you why personal branding is valuable and show best practices, to…

How does experience design benefit the workplace?

As companies, we want our employees to feel comfortable, and we do not want them to leave. We need to make the work environment easier because this way, we will end up with better results. How do we make this possible? Employees are naturally stressed, with everything they have to do before, after, and during…

How to attract Generation Z with the use of storytelling

As a woman born in 1998, also known as Generation Z, the most media exposed generation. I am not easily impressed by anyone or anything, including a simple advertisement or a product that has been released hundreds of other times before. And I must say that it is not easy to be original these days,…

How Branding can Impact a Simple White T-shirt?

When you are shopping for clothes you see a lot of varieties of the same clothing item, right? A shirt made from a different material, with a different price or from a different brand. Why do you pay for T-shirt X a much different price than for T-shirt Y?. There is more to it than only…

Neuralink: A future worth thinking about.

Neuralink: a future worth thinking about. On the 29th of August of this year, Elon Musk presented the first tangible results on his newest and maybe most ambitious project yet: Neuralink. In a short presentation lasting only one hour, Musk showed his plans for the future of humanity; via, you guessed it: a pig. A…

Design strategy voor dummies

Welk bedrijf je ook bent, design strategy geeft je als bedrijf een flinke boost om goed in het werkveld te komen. Design strategy zorgt namelijk voor waarde van een bedrijf. Misschien ben je nieuw en lijkt het allemaal nog niet nodig, maar ik kan je vertellen: dat is onjuist. Een goede uitstraling is goed voor…

Fonts are the key to a great advertisement

Every company wants its advertisement to stand out. Not every advertisement that looks the best, or is from a well-known company, will be the best. Sometimes the smaller companies with a lower budget are the ones to get noticed. Those companies put so much effort into the process, design, and little details of the advertisement…

Design tips for Video on Demand platforms

Where YouTube had almost a monopoly, nowadays more and more video on demand platforms are popping up like sprouts and are gaining more and more subscribers. After YouTube in the start of the 10’s, Netflix popped up and after that we have now streaming services such as Disney+, HBO and Pureflix. In the Netherlands we…

How Body-Positivity can Improve your Brand Image

You and I, we live in a modern society where everybody is included. It doesn’t matter what you look like. Our society is progressive and follows the newest movements, such as body positivity. Two brands made body-positivity part of their vision and with success: Hunkemöller and Nike. It is very crucial as a brand to…