The psychological power of colors to seduce your target audience

When we stumble across an add, scroll on the web or decide on which product to buy in the supermarket, we might not think much of the colors that are used. However; colors have a great psychological impact on our feelings and decisions, so it is incredibly important to choose colors wisely when designing something,…

The importance of a consistent corporate identity

The importance of corporate brand identity is something to never underestimate as a company, commercial or non-commercial. A consistent corporate identity does not only make you recognizable for your potential clients and audience, it also affects the way these people perceive you and your company. With a unique, authentic and fitting style you can position…

Louanne Cuijpers

Beter goed gejat dan slecht bedacht. A saying used in Dutch language that says it’s better to steal something good, than to make up something that’s, well, bad. After years of getting taught at Mediacollege that plagiarism was the biggest sin one could commit in the creative industry, it stunned me that at my first real…