Should your brand express a political stance?

Questioning whether your brand should take a political stance is now more important than it has ever been in my whole 22 years of living on this planet. Trump, tragically, became president, but was luckily voted out last month. We spoke up about the importance of black lives matter, the necessary me-too rights movement and…

How to attract Generation Z with the use of storytelling

As a woman born in 1998, also known as Generation Z, the most media exposed generation. I am not easily impressed by anyone or anything, including a simple advertisement or a product that has been released hundreds of other times before. And I must say that it is not easy to be original these days,…

Why sustainable branding is here to stay

Nowadays the bar is set high if you want to start a new company or brand, not only should prices be low, but it is also very important that you are sustainable. The importance of sustainability within your brand has increased enormously in recent years. In this article I will go into that in more…

Eva Willemsen

How to be creative and come up with original ideas by telling a story, those are questions I ask myself on a daily basis. My name is Eva Willemsen, I’m a 21-year-old Creative Business student at the University of applied sciences in Amsterdam and I am specialized in Audio Visual media and Digital Strategies.  I’ve…