To Trigger, Or Not to Trigger

Do you pick up your phone often to check your socials? It probably happens more often than you think it does, so this may come as a shock to you: the average person spends nearly 5 years and 4 months of their lifetime using social media (mediakix, 2019). You may not think you use social…

Creativity vs. Usability: creating a well-balanced design

Creativity is defined by the Cambridge Dictionary (2020) as “the ability to produce or use original and unusual ideas”. It is what sets you apart as a designer, and it is a part of your personality that you express through your designs. However, if you’re relying on your creativity only, it might get in the…

The Psychology Behind Design

As a junior digital designer of any kind, you mostly think of design as the colors, fonts and shapes you use to please the eye of the beholder. What you may not know, however, is that you can use basic psychology in your designs to trick the human mind into doing what you want. Design…

Donna Seijdel

You’ll find it on your Instagram feed, or in the newspaper you read. You can even find it on your favorite game console, and most definitely at your dentist’s in the form of posters.   If this were a riddle, the correct answer would be ‘design’, because quite frankly… where would the world be without…